Folio: Bacardi - Print

Client:

Bacardi Brown-Forman Brands

Project:

Bags / Drink Aware Campaign

The brief behind the bag was still to focus on unit awareness but to take a different approach, appealing not only to students but also to professionals.

Bacardi is a premium brand and this is something that we wanted to be able to convey using rich colours along with a sophisticated image to give the final artwork a premium and attractive feel.