Folio: Bacardi - Print

Client:

Bacardi Brown-Forman Brands

Project:

Print/Drink Aware Campaign

Responsible drinking is an area that is becoming more and more advertised.

Bacardi approached us to create some of their most recent artwork targeting students across the South Coast making them aware of the risks of over indulging with a campaign titled 'Keep Track Of Your Units'. A campaign that consisted of large format posters, magazine advertisements and informative postcards with unit advice.