Client:
Test-Rite Intl. (UK) Ltd
Project:
Promotional Tool Artwork
The client had successfully sold in a palleted range of 99p items into Focus DIY and needed an artwork which communicated 'basic' but value for money and importantly was easy to artwork.
With items coming from a selection of Chinese makers, without an artwork pulling the range together it’s easy for it to look like a collection of cheap disposable items that rely solely on the price point. The artwork has helped sell product through and encourage repeat orders.