Client:
Test-Rite Intl. (UK) Ltd
Project:
Tool Packaging
The client regularly pitches products sourced from the Far East to prospective retailers. We were asked to help 'dress' these tool items in an artwork that suited the UK market place rather than rely on the Far East makers own packaging which can be unsuitable. The chevron "hazard tape" was a tongue in cheek hint at cordoned off areas of hazard, i.e, DIY'ers at work, the targeted users of these tools being pitched to Asda Walmart.