Client:
Bacardi
Project:
Bacardi 8 Gift Pack
We were invited to pitch for the gift packaging and brand platform of the premium sipping rum Bacardi 8. The pack utilises a classic fibre board tube with printed graphic, the colours of which reflect the richness of the blended drink.
The brand platform follows a photographic theme, "the perfect shot" and was to be supported by a photographic tour using art and photographic galleries, locations that suited the target audiences and the sophistication of the drink. Drink samples were to be housed in 35mm film adding to the "perfect shot" experience.