Folio: Walmsley - ID

Client:

Walmsley Associates Ltd

Project:

Identity Design

The brief was to create an identity that looked established, trustworthy and contemporary for this IT consultancy company. The Initials of the company name immediately stood out as blending well together, using the last and first stroke of the letters W and A. This creates an interesting graphic as the viewer sees both letters despite being linked as a single element, the result is a memorable and striking icon.