Client:
Blues Ltd
Project:
Identity
The identity would be used across signage and stationery of this new sandwich bar/bistro. The selected design closely matched the envisaged idea with the name positioned over the swatches in lower case making it look friendly and approachable. Both the swatches and name could be used independently, for example a hanging sign uses the name on its own while the swatches are used in the windows of the premises. The line of copy helps communicate further the approach and service on offer.
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